Health Market

Alternative medicine has a number of benefits. It is a practice of consuming a medicine without the use of drugs. This may involve herbal medicines, self-awareness, biofeedback, or acupuncture. With alternative medicines, a person becomes an active participant in techniques involved in the cure. Individuals understand their physical body functions well and understand the way it relates to their health.

Holistic medicine comes under alternative medicine. Nature, as a whole, has an important role in the usage of fruits, herbs, detox, and vitamins for purification, stimulation and healing. Use of such therapies has gained popularity in recent times, since they offer great health benefits to users. Many people are directing their attention toward alternative medicine and natural therapies for prevention of illnesses and solving their day-to-day health-related issues.

Benefits and Usage:

The natural therapies present in alternative medicines are age-old as compared to western form of treatments such as antibiotics and surgeries. According to physicians, most alternative medicine therapies started with clinical impressions or scientific research. The medicines are safe and involve natural substances. One primary objective of alternative medicines is to relieve people from depending largely on drug usage and help them manage their lives naturally. For users’ convenience, below given are some ways to use alternative medicines:

1. People following an alternative medicine may do physical exercises such as osteopathy, yoga, infuse physical activity, tai chi, meditation and reflexology. To do these exercises, place the pillow on a surface providing comfort to the body, since these exercises stimulate and manipulate structural balance of the body. In addition, the exercises improve overall bodily functions. Users may practice these exercises for mental, physical, spiritual and emotional benefits.

2. Users may undergo massage therapy, which involves manipulating and rubbing the body tissue for mental and physical relaxation. They may do this either at home or at a massage clinic. When at home, apply massage oils to the neck, forehead, feet and hands.

3. Change the way of thinking. Exercise the mind first, so the body follows it. Meditate for relaxing the mind, thinking positively and clearing stress. Take deep breaths for better healing. Simultaneously, make use of enhanced visualization of objects for forming good thought patterns.

4. For relaxing the body, drink herbal teas. Improvement of bodily functions depends on what people eat and drink, since the same relieves, stimulates and has a healing effect on the body. Consume fresh fruits, vegetables and vitamins daily so that the body gets essential nutrients. Drink ginger tea since it is effective in the cure of nausea and heals the body naturally.

5. Those who wish to develop strong bones and healthy muscles may seek the help of a chiropractor. Chiropractic is a method of treatment that manipulates the body structures, especially the spine to relieve low back pain or even headache or high blood pressure. The chiropractor shows people their pressure points.

6. A simple, yet curable method that comes under alternative therapy is laughter as being the best medicine. People have experienced miraculous changes in certain health disorders due to mere laughing. As such, it is advisable people watch comedy shows on TV. Read magazines and books that promote laughter. Alternately, cleanse the entire body with essential oils, herbs, fruits that have certain therapeutic benefits on the skin. Combine herbs, natural products and fruits together as a remedy to skin disorders.

7. Users may try alternative medicines such as the electromagnetic therapy and biofeedback, which controls body functions such as heart rate, brain activity and blood pressure.

People have turned to using alternative medicine, since it offers multiple health benefits and cures them from long-term ailments in a natural way.

Alternative medicine can be defined as any form of therapy, practice or treatment which is outside the mainstream or beyond the realm of the conventional.

More generally it can be defined as any approach or medicine which differs from conventional Western forms. Alternative medicine is often talked about in conjunction with Complementary Therapy and the umbrella term Complementary & Alternative Medicine or CAM is used.

As a general guide some of the more mainstream CAMs are acupuncture, acupuncture, aromatherapy, herbal medicine, homoeopathy, hypnotherapy, massage therapy, naturopathy, reiki, reflexology & Yoga.

Alternative medicine in the UK is growing year on year and in 2006 it generated expenditure of 1.6 billion pounds. Large numbers of people choose to seek out alternative forms of medicine subsequent to a diagnosis from their GP or other traditional route. However in the main, research shows that people tend to use CAMs in parallel with conventional medicine. There is often resistance from GPs to recommend or refer a patient to an alternative therapy where they consider empirical evidence to be limited or non-conclusive and the research methods are not always standardised as with traditional medicine. There are also often funding issues relating to onward referrals within the NHS.

However, the CAM sector is responding to this criticism by adopting the standard research methods & evidence provision in line with the medical establishments traditional methods. This is largely assisting with the rapid growth of this multi-layered industry, alongside the continually growing wealth of positive empirical evidence.

Generally speaking CAM’s can be organised into five key areas, although it should be noted that there are number of areas where these overlap. These areas are -

Whole Medical Systems (WMS)

WHMS have been developed in the West – often with it roots in other medicine systems. Examples of this type of system are Naturopathy – helping or stimulating the body’s own in-built healing system by improving diet & lifestyle in conjunction with other CAMs such as acupuncture and massage. A good non Western parallel to this system is Chinese Medicine as is Ayurveda which hails from India and takes the holistic approach of treating the mind body & spirit via massage, yoga, herbs & meditation.

Another WMS which developed in recent years in the West is Homeopathy the practice of stimulating the healing system of the body by delivering minute amounts of certain elements or substances which in much higher doses would be detrimental or dangerous to a patient’s health.

Mind-Body Medicine (MBM)

MBM can call upon a number of techniques which are aimed at improving the symptoms & functions of the body e.g. meditation, Yoga etc. A number of therapies which historically where thought to be CAMs are now firmly placed in the mainstream such as Cognitive Behaviour Therapy and NLP (Neuro Linguistic Programming).

Biologically Based Practices (BBP)

BBP are derived from elements and materials which are found naturally such as vitamins for supplements, healthy foods for well being & detoxification and herbs helping with everything from pain relief to stress & weight loss. Biologically based practices in CAM use substances found in nature, such as herbs, foods, and vitamins. Some examples include dietary supplements, herbal products, and the use of other so-called natural but as yet scientifically unproven therapies (for example, using shark cartilage to treat cancer).

Manipulative and Body-Based Practices (MBBP)

MBBP work by manipulation, pressure and rubbing of soft tissues and muscles aimed at promoting repair, better health & flexibility. These type of therapy work by removing scar tissue, promoting oxygen flow and helping the removal of toxins and acids.

A number are further examples of therapies which are becoming less and less alternative and more mainstream. These include Chiropractic, Osteopathy, Massage & other body work such as Shiatsu and Sports Massage.

Energy Medicine Therapies (EMT)

EMT are believed to help the patient by tapping into the energy fields which cloak the human body and restoring balance, improving energy flow and clearing blockages. Examples of these type of therapies are Reiki, Chinese Medicine and Energy Healing.

So, why the growth in CAMs? Well, in recent years patients have gradually taken more accountability & responsibility for their health and are not as happy as maybe they once were to be told what to do or how to live. As a result they are becoming more autonomous and seeking out their own alternatives and solutions.

It is important to note they don’t side step mainstream traditional medicine but seek help from CAMs to complement their treatment. Part of the reason for this empowerment is the growth of the internet and the ease of access to swathes of information, research, forums and feedback available at a click on the World Wide Web. Recent research has shown that over 60% of internet users use the web to provide answers on health related issues.

In addition to the ground swell of the general public embracing CAMs, areas of traditional medicine are adopting and recommending alternative therapies. The NHS now has as 5 hospitals offering CAMs for patients and more and more health professionals such as doctors, nurses and mid wives are training in alternative therapies to offer within their mainstream practice.

I would like to pursue a career in alternative medicine, something like acupuncture, aromatherapy or massage therapy, but I don’t know where to start.
What kind of degree or major would I need?